What do we do?
We provide thoughtful, innovative and provocative solutions to every day business problems. We are more than just a Marketing Agency.
We want your marketing budget to be spent wisely and to achieve the maximum impact or revenue that it can, we work with you as part of the team with the same goal. We work with corporate organisations and small businesses
Red Balloon Marketing was established in 2002 by former Saatchi and Saatchi Advertising MD _ Maureen Willson (click here for MW’ biography)
Why should you talk to us?
asks founder Maureen Wilson
When I read a statement made by any business - I always apply what I call ‘the so what factor’ – in other words if I have to read something twice and have not understood the message that you (the business) is trying to give me – you have wasted your marketing time and therefore money.
The Human attention span is short! And we operate in a world that throws thousands of messages at us a day statistic
That’s not to say that getting someone to read a statement, headline or sentence more than once is wrong – sometimes it can be intentional – but rarely – generally speaking the message or the ‘what’s in it for me’? is lost in the everyday jargon that we use when we are close to our businesses or simply because the timing or targeting is wrong.
Try it and see – next time you see an ad on TV or read an advertisement in a magazine and then say so what. If you have totally understood what the message is asking you to do – then it has worked and money spent on marketing has been worthwhile. If you are left bemused or feel that the message is totally irrelevant to you – then the targeting is wrong. Or simply the timing.