Examples
Insurance Company
– data is an amazing thing – but it can be unreliable.
Mailing consistenting of product advantages to people over a certain age – when the family living in the house have a young family and are therefore not eligible. The data is based on the information of the former owners.
A Human instinct immediately kicks in and asks ‘is this relevant to me’ – no - this is therefore a waste of time
Charity
Content 3
Widget Manufacturer
Content 4
Mail Order Company
Content 2